Goals and Objectives Should Be Set ________

question 86

Multiple Choice

Goals and objectives should be set ________.

• A) at the beginning of marketing planning
• B) at the end of the situation analysis
• C) after marketing strategies are fixed
• D) after completion of market research, situation analysis, and competitor analysis
• E) during SWOT analysis while identifying external opportunities and threats

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Definitions:

Assumptions

Beliefs or ideas taken for granted without proof.

Unconscious

The part of the mind that is inaccessible to conscious thought but influences behaviors and emotions.

Cohesive Cultures

Refers to a social or organizational environment where members share common values and beliefs, leading to a strong sense of unity and belonging.

Globalization

The method of engaging and assimilating among individuals, corporations, and national governments globally, frequently propelled by global commerce and investment, with support from information technology.