Sean Attributes the Success of His Video Game Arcade to Advertising

question 42

Multiple Choice

Sean attributes the success of his video game arcade to advertising on the most popular website for gamers. Recently, the website raised ad prices, so Sean has cut his advertising in half. He believes that positive word-of-mouth will be enough now that his game is well established. However, sales are slipping. Of the five primary activities in the value chain, this problem is most likely to occur in ________.

• A) inbound logistics
• B) operations
• C) outbound logistics
• D) marketing and sales
• E) service

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Definitions:

High Performance

Exceptionally good results or outcomes achieved by individuals, teams, or organizations, exceeding standard expectations.

High-Performance Work System

A strategic approach that integrates various practices to enhance employee effectiveness and drive superior organizational performance.

Decision-Making Processes

The methods or steps taken by individuals or groups to choose among alternatives to arrive at a solution or determination.

Manufacturing Equipment

Machinery and tools used in the process of producing goods from raw materials.