The Hernandez Brothers Manufacture Trailers That Are Used by Lawn

question 54

Multiple Choice

The Hernandez brothers manufacture trailers that are used by lawn service companies. The company was started in Texas by their father with one production site and four sales and service locations. Since the sons took over, they have expanded in the last 12 years to include 26 sales and service centers throughout the southeast. In this case, the company is most likely using a generic business strategy based on ________.

• A) retrenchment
• B) stability
• C) product differentiation
• D) diversification
• E) growth

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Definitions:

Allport

Refers to Gordon Allport, a pioneering psychologist known for his theory of personality and the study of prejudice.

Collective Conscious

A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, term coined by sociologist Émile Durkheim.

Statistical Analysis

The process of collecting, examining, and interpreting data to identify patterns and relationships.

Scientific Research

A systematic investigation and study conducted to obtain and analyze information in order to enhance knowledge in a particular field.