Open Sesame Is a Chain of Thai Restaurants Located in the Western

question 22

Multiple Choice

Open Sesame is a chain of Thai restaurants located in the western United States. The marketing manager has discovered that there is a growing demand for Spanish food, and the appetite for Asian food is declining. In the context of SWOT analysis, this information would be included under ________.

• A) strengths
• B) threats
• C) opportunities
• D) strategies
• E) weaknesses

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Definitions:

Shoptalk

Industry-specific language or jargon used by professionals within a particular field.

Guidelines

Recommended practices or instructions designed to steer actions or processes in a particular direction.

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The process of converting text or speech from one language to another to ensure comprehension across language barriers.

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