If a Product Is Regional or Is Marketed to a Particular

question 95

Multiple Choice

If a product is regional or is marketed to a particular segment of the population, then the generic strategy in use is ________.

• A) quality
• B) cost
• C) differentiation
• D) flexibility
• E) focus

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Definitions:

Relatives

Family members connected by blood, marriage, or adoption.

Stepparents

Adults who are married to a biological parent of a child and assume a parenting role to their spouse's child but are not the child's biological parents.

Peer Group

A group of individuals, often of similar age, background, and social status, that influence an individual's attitudes, behaviors, and learning.

Major Influence

A primary or significant factor that affects or shapes outcomes, behaviors, or beliefs.