Examlex
What is the first step in performing quality function deployment?
Surface Structure
In linguistics, the term refers to the outward form of a sentence, which can vary without altering its deep structure or meaning.
Stroop Effect
A demonstration of cognitive interference where a delay in the reaction time of a task occurs due to a mismatch between the name of a color (e.g., "red," "blue") and the color it is printed in.
Heuristics
Mental shortcuts or rules of thumb that simplify decision making, sometimes at the cost of accuracy or completeness.
Sunk Cost Effect
This is the economic concept that people are likely to continue an endeavor if they have already invested time, effort, or money into it, regardless of the current costs or benefits.
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