R&D-Generated Ideas Tend to Be More Incremental Than Marketing-Generated Ideas

question 19

True/False

R&D-generated ideas tend to be more incremental than marketing-generated ideas, and are better aligned with customer needs.

---

Definitions:

Accommodation

Adjustments or modifications provided to employees or customers to enable participation or access, often relating to disability.

Nonconforming Goods

Products delivered under a contract that fail to meet the specifications or quality standards specified.

Acceptance

The agreement by a party to the terms of an offer, creating a legally binding contract.

Prompt Shipment

The process of quickly and efficiently sending goods to a buyer shortly after receiving the order.