Explain Three Ways That a CRM System Can Be Used

question 63

Essay

Explain three ways that a CRM system can be used for marketing research.

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Definitions:

Alternative Hypothesis

A hypothesis that proposes a statistical relationship between variables, opposite to the null hypothesis suggesting no relationship.

Main Effect

The direct impact of an independent variable on a dependent variable in an experimental design.

Null Hypothesis

A default hypothesis that there is no effect or no difference, and any observed difference is due to sampling or experimental error.

Interaction Effect

A phenomenon in which the effect of one independent variable on the dependent variable varies depending on the level of another independent variable.