Which of the Following Is an External Source of Collecting

question 13

Multiple Choice

Which of the following is an external source of collecting information for making marketing decisions?

• A) customer orders
• B) marketing plans
• C) salesperson information systems
• D) customer inquiries
• E) ethnic groups

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Definitions:

Operating Guidelines

Set rules or protocols designed to guide the operation of systems, processes, or activities.

Proposal

A formal suggestion or plan put forward for consideration or discussion by others.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Advertising Client

A company or individual who hires advertising agencies to create and manage marketing and advertising campaigns.