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Which of the following is NOT a part of the market research process?
Income Ratios
Metrics used to evaluate a company's ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period.
Bonus
Additional compensation given to employees as an incentive or reward beyond their regular salary.
Capital Balances
The amount of money that the owners of a business have invested in it, typically represented in the equity section of the balance sheet.
Income and Losses
Represents the financial results of a company's operations, with income meaning the revenues exceeding expenses and losses referring to expenses exceeding revenues.
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