The Manager of Gina's Groceries Wanted to See How Customers

question 9

Multiple Choice

The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. In this case, she is using ________ for her market research.

• A) situation analysis
• B) secondary data
• C) in-depth interviews
• D) observational data
• E) focus groups

---

Definitions:

Ethical Decision

A decision-making process that involves considering what is right and fair according to moral principles before taking action.

Stakeholders

Individuals, groups, or organizations that have an interest or concern in the operations and decisions of a business.

Cost Accounting

The process of recording, analyzing, and tracking all of the costs associated with the production of goods or services.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate overhead costs to products or job orders based on a chosen activity base.