While Writing a Customer Satisfaction Survey, the Marketing Director for Brand

question 82

Multiple Choice

While writing a customer satisfaction survey, the marketing director for Brand X Bank created a set of questions that customers would answer by circling a number between 1 and 7. The number 1 meant that the customers were very dissatisfied by that aspect of the experience, whereas 7 meant that they were very satisfied. The director is using ________ questions to collect this information.

• A) behavioral
• B) open-ended
• C) observational
• D) closed-ended
• E) qualitative

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Definitions:

Initial Investments

The initial amount of money invested in a project, asset, or company to cover setup costs or purchase capital assets.

Working Capital

The difference between current assets and current liabilities, indicating the liquidity available to fund day-to-day operations.

Income Tax Rate

The percentage of income that is paid to the government as tax.

After-Tax Discount Rate

This is the discount rate that has been adjusted for taxes, used to evaluate the net present value of an investment after taking into account the tax implications.