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What does these abbreviation /keyword mean in Media ?
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Persuasive Argument Theory
A theory suggesting that the process of persuasion involves the presentation of arguments, which leads to attitude change when the arguments are received and accepted by an individual.
Actor-observer Difference
A cognitive bias where people tend to attribute their own actions to external situations while attributing others' actions to their personalities or dispositions.
Bias
A tendency to lean in a certain direction, often unfairly, in thought or decision, usually leading to a prejudiced outcome.
Halo Effect
A cognitive bias where an impression created in one area influences opinion in another area.
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