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What Does These Abbreviation /Keyword Mean in Media

question 5

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What does these abbreviation /keyword mean in Media ?
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Definitions:

Innovations

The introduction of new ideas, goods, services, or processes which improve upon the existing standards, often leading to competitive advantage.

Crossing the Chasm

A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.

Consumer

An individual who purchases goods and services for personal use.

Customer

Someone who pays for a product or service.

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