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What Does These Abbreviation /Keyword Mean in Media

question 8

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What does these abbreviation /keyword mean in Media ?
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Definitions:

Customer Experience

The entire journey of a customer's interactions with a company and its products or services, encompassing all touchpoints.

Purchase Decision Process

The stages a buyer goes through from recognizing a need, evaluating options, to making the purchase and post-purchase evaluation.

Personalization

The process of tailoring a product, service, or experience to meet individual users' specific needs or preferences.

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