________ Make Firms Unique and Attractive to Customers

question 19

Multiple Choice

________ make firms unique and attractive to customers.

• A) The integrative approach
• B) Information systems
• C) Electronic data interchange
• D) Training
• E) Enterprise capabilities

Know the characteristics and purpose of different stages in the product life cycle.

Understand the significance of consumer feedback and testing in new product development.

Identify the roles of innovators, early adopters, early majority, late majority, and laggards in the adoption of new products.

Comprehend the methods and benefits of diversifying product lines and entering new markets.

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Definitions:

Approach Techniques

Strategies or methods used by salespeople to initiate contact with potential customers, establishing rapport and identifying customer needs.

Participative

A style of management or decision-making that involves input and active participation from all stakeholders or group members.

First Impressions

The initial perception or judgment formed by someone when they first meet another person or encounter something for the first time, often difficult to alter.

Conservative Clothing

Attire that is traditional or modest in style, often preferred in formal or professional settings.