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What Is Big Data? How Is It Relevant to Marketing

question 35

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What is Big Data? How is it relevant to marketing? Describe the four Vs of Big Data.


Definitions:

Emotional Response

The automatic, psychological reaction to an external event or internal thought process, often experienced through feelings such as joy, fear, or anger.

Behavior Regulation

The ability to manage and control one's actions, responses, and emotions in accordance with societal norms or personal goals.

Power Assertion

One method parents use to enforce control of children’s behavior. Can involve physical punishment or the threat of physical punishment, or it can involve withdrawal of privileges. Effective for the immediate control of behavior, but over the long term, children show higher levels of anger, aggressiveness and anxiety.

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