To Maximize the Use of Touchpoints, a Firm Needs to Do

question 68

Multiple Choice

To maximize the use of touchpoints, a firm needs to do all of the following EXCEPT________.

• A) identify all potential touchpoints
• B) inform customers that you will be using their information
• C) develop objectives for what to collect at each touchpoint
• D) determine how information will be collected
• E) develop policies on how the information will be accessed and used

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Definitions:

Common-Ground Persuasion

A persuasive technique that seeks to establish mutual understanding or shared beliefs between the persuader and the audience to enhance the effectiveness of the message.

Problem

An obstacle, issue, or uncertain situation that requires a solution.

Persuasive Techniques

Strategies used in writing or speech to convince or influence the audience to adopt a particular point of view or take action.

Gather Information

The process of collecting data from different sources to gain a comprehensive understanding of a subject or situation.