A Dashboard Creates Transparency in Marketing's Goals, Operations, and Performance

question 88

Multiple Choice

A dashboard creates transparency in marketing's goals, operations, and performance. This in turn ________.

• A) leads to smaller marketing budgets
• B) leads to animosity among departments
• C) increases marketing's perceived credibility and trust by others
• D) makes marketing less attractive to key decision makers
• E) diminishes the alliances between marketing and the rest of the firm

---

Definitions:

Intoxicated Person

An individual whose normal capacity to act or make decisions is significantly impaired due to the consumption of alcohol or drugs.

Mentally Ill

A broad term covering a range of mental health conditions that affect mood, thinking, and behavior.

Contractual Capacity

The legal ability of a party to enter into a contract, often considered in terms of age, mental competency, and similar factors.

Mental Competency

The ability of an individual to understand the nature and effects of their actions, particularly relevant in legal proceedings and contracts.