Compare and Contrast the Four Key Types of Marketing Analytics

question 64

Essay

Compare and contrast the four key types of marketing analytics: descriptive, diagnostic, predictive, and prescriptive.

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Definitions:

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is derived from ancestral memory and experience shared by all humans.

Carl Jung

Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his concepts of the collective unconscious and archetypes.

Psychological Types

Carl Jung's theory that categorizes people into psychological types based on their preferences in perceiving and judging.

Neo-Freudian

Psychologists and theorists who adapted Freud's ideas, focusing more on social and cultural factors shaping personality.