Written or Electronic Mail Sent to Prospective Customer Is Known

question 8

Multiple Choice

Written or electronic mail sent to prospective customer is known as

• A)Direct mail
• B)Indirect mail
• C)Personal Mail
• D)None of these

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Definitions:

EDLP Retailer

A retailer that consistently offers low prices across its products as part of its pricing strategy, avoiding traditional sales or discounts.

High-Low Retailer

A retail strategy where products are initially offered at high prices but then discounted heavily to stimulate sales, often seen in the fashion industry.

Carmex

A brand known for its lip balm products designed to moisturize, heal, and protect the lips.

Noncumulative Discounts

Price reductions on purchases that do not accumulate over time, typically offered as one-time incentives.