A Company Wants to Create an Association Between Two Stimuli

question 94

Multiple Choice

A company wants to create an association between two stimuli: marketing information and attitude. The company is relying on ________.

• A) cognitive affiliation
• B) organizational learning
• C) cognitive association
• D) operant conditioning
• E) classical conditioning

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Definitions:

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Mihalyi Csikszentmihalyi

A psychologist best known for his theory of flow, a state of heightened focus and immersion in activities such as work, learning, and art.

Optimistic Humanism

A perspective within psychological theory that emphasizes a positive, growth-oriented view of human nature, focusing on the inherent goodness and potential for personal development.

Basically Good

The belief that human beings are fundamentally moral and kind at their core.