Frito-Lay Is Using ________ When Offering Free In-Store Samples of Doritos

question 10

Multiple Choice

Frito-Lay is using ________ when offering free in-store samples of Doritos for the express purpose of getting people to try the product, enjoy the product, and finally purchase a bag of Doritos.

• A) operant conditioning
• B) cognitive learning
• C) behavioral mining
• D) database marketing
• E) classical conditioning

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Definitions:

Long-term Borrowing

Debt obtained by a company with repayment terms extending beyond one year, used to finance the company's long-term investments and operations.

Debt Ratio

The debt ratio is a financial metric that compares a company's total liabilities to its total assets, indicating the proportion of a company’s assets that are financed by debt.

Solvency Risk

The risk that a company will not have enough funds to meet its long-term liabilities and financial commitments.

Long-term Asset Turnover Ratio

A financial metric that measures a company's efficiency in using its long-term assets to generate revenue.