A Person Shops Differently When the Line at the Checkout

question 98

Multiple Choice

A person shops differently when the line at the checkout is long. This is due to ________.

• A) aspirational purchases
• B) personal circumstances
• C) physical placement
• D) social factors
• E) cultural values

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Definitions:

Mach Bands

An optical illusion in which the contrast between edges where two different shades meet appears exaggerated.

Brightness Contrast

The difference in brightness between objects or parts of objects, which influences the perception of their visual appearance.

Lateral Inhibition

A process in the nervous system where an excited neuron reduces the activity of its neighbors, sharpening sensory perception.

Brightness Contrast

The difference in light intensity between two adjacent areas, making one appear brighter than the other.