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In the Context of Database Marketing, When a Buyer Is

question 78

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In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.


Definitions:

Past Experiences

Events or occurrences from an individual's life that influence their behaviors, decisions, and perceptions in the present.

Stereotypes

Oversimplified generalizations about a group or category of people that may or may not accurately reflect reality.

Perceptual Error

A mistake in judgment or interpretation due to incorrect or inaccurate perception of information.

Political Views

An individual’s or group’s ideologies or beliefs about how a country should be governed and what policies should be implemented.

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