Which of the Following Statements Is True of Database Marketing

question 32

Multiple Choice

Which of the following statements is true of database marketing?

• A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B) It works by utilizing information that can be found outside the organizational database.
• C) It makes an organization responsive to the needs of its customers.
• D) It allows an organization to resist changes in the marketplace.

Discern the effects of different training and reinforcement strategies on task performance and organizational outcomes.

Acquire knowledge on employee recognition programs and their impact on organizational success and employee motivation.

Understand the concepts of goal-setting and goal pursuit in motivational psychology.

Grasp the implications of research findings on the effectiveness of money, feedback, and social recognition as forms of positive reinforcement.

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Definitions:

Retroactive Interference

A memory disruption phenomenon where new information interferes with the ability to recall old information.

Memorization

The process of committing something to memory or learning it by heart.

Hindsight Bias

The inclination to think, following an event, that one could have foreseen or anticipated the result, commonly called the "I-knew-it-all-along" effect.

Spontaneous Recovery

The reappearance of a conditioned response after a period of apparent extinction or reduction.