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In the early days of computer technology, a(n) __________system was justified because data-processing personnel were in short supply, hardware and software were expensive, and only large organizations could afford computers.
Marketing Strategy
A comprehensive plan formulated by a business to achieve specific marketing objectives and increase its market presence.
Market Penetration Strategy
A growth strategy where a business focuses on selling existing products within existing markets to gain a higher market share.
New Markets
These refer to unexplored or less saturated areas or sectors where businesses can expand their presence to increase sales, reach new customers, or introduce innovations.
Same Market
Refers to a situation where companies or products target the same customer segment or geographic area.
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