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Companies exclusively using business-to-consumer (B2C) applications:
Inferior Good
A type of good for which demand decreases as the income of the consumer increases, opposite to a normal good.
Normal Good
A type of good for which demand increases as the income of individuals increases, indicating a direct relationship between income and demand.
Demand-Increasing Factor
Elements or conditions that lead to an increase in demand for a product or service, such as a rise in consumer income or a change in tastes.
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