Examlex
In the context of mobile marketing strategies, in-game mobile marketing:
Substantive outcomes
The tangible results or consequences of an action or decision, often measured in terms of gains or losses.
Competitive
A situation or environment where entities vie against each other to achieve a goal or secure an advantage.
Win-lose strategy
A competitive approach in negotiations where one party's gain is perceived as the other's loss.
Accommodation
The act of adjusting or adapting one's actions, decisions, or opinions to accommodate or meet the needs of others.
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