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The trade-off between the amount of control needed and the amount of__________needed, which are the two dimensions of a global information system (GIS) , defines an organization's globalization strategy.
Strategic Fit
The alignment between an organization's strategic goals and the resources and capabilities at its disposal to achieve them.
Target Market
A specific group of consumers at which a product or service is aimed, characterized by shared demographic or psychographic traits.
Success
The achievement of a goal or target, often measured by specific criteria or standards, such as profit, recognition, or accomplishment of personal or professional objectives.
Targeting Strategy
A marketing approach that involves identifying and reaching specific groups within a broader market, based on shared characteristics or needs.
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