Target Marketing Is the Process by Which ________

question 27

Multiple Choice

Target marketing is the process by which ________.

• A) the market is divided into cohesive groups
• B) a company evaluates market segments and decides which ones have the most potential for development
• C) a company chooses which advertising strategy to use
• D) the customer groups are evaluated on the basis of high or low churn to see which is the most profitable
• E) a company collects cookies to track everyone who visits its website

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Definitions:

Biomes

Large ecological areas on the Earth's surface, with flora and fauna adapting to their environment, such as forests, deserts, and tundras.

Trees

Perennial plants with an elongated stem, or trunk, supporting branches and leaves, playing a vital role in producing oxygen and providing habitats.

Taiga

Terrestrial biome that is a coniferous forest extending in a broad belt across northern Eurasia and North America.

Taiga

A biome characterized by coniferous forests, located in cold climates with short summers and long winters, primarily found in the northern hemisphere.