Organizations Communicate One or More Sources of Value to Customers

question 8

Multiple Choice

Organizations communicate one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer. Execution of this approach is referred to as a firm's ________ strategy.

• A) segmentation
• B) positioning
• C) production
• D) sales
• E) distribution

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Definitions:

Macy's Buyer

A professional responsible for selecting and purchasing merchandise for resale in Macy's department stores, focusing on meeting consumer demands and trends.

Personal Selling

Personal selling involves direct contact between a salesperson and a potential customer for the purpose of selling a product or service.

Public Relations Department

A division within a company or organization tasked with managing its public image and communications with stakeholders, media, and the public.

Image Management

The practice of overseeing and maintaining a person's or organization's reputation and public perception through various strategies and communications.