Which of the Following Statements Is TRUE of Geographic Segmentation

question 10

Multiple Choice

Which of the following statements is TRUE of geographic segmentation?

• A) It divides consumer groups based on a variety of readily measurable descriptive factors about the group.
• B) In most instances, it is an insufficient criterion in and of itself.
• C) It does not consider climate while segmenting markets.
• D) It does not consider the size of population while segmenting markets.
• E) It is useful because the demand for all kinds of products is determined by where a person lives.

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Definitions:

Psychological Concepts

Fundamental ideas or theories that form the basis of the study of psychology, encompassing human behavior, emotion, cognition, and development.

Mental Classification

The cognitive process of organizing objects, ideas, or information into categories or groups based on shared characteristics or relations.

High-Average

Pertaining to performance or ability that is above the median but not reaching the highest levels.

Superior

Higher in rank, quality, or importance; often used in context to describe something that demonstrates excellence or supremacy.