Which of the Following Statements Is TRUE of Geographic Segmentation

question 10

Multiple Choice

Which of the following statements is TRUE of geographic segmentation?

• A) It divides consumer groups based on a variety of readily measurable descriptive factors about the group.
• B) In most instances, it is an insufficient criterion in and of itself.
• C) It does not consider climate while segmenting markets.
• D) It does not consider the size of population while segmenting markets.
• E) It is useful because the demand for all kinds of products is determined by where a person lives.

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Definitions:

Consumer Demand

The desire and willingness of consumers to purchase goods and services at given prices, which can fluctuate based on a variety of factors including income and preferences.

Price Range

The spread between the highest and lowest selling price of a product or service over a certain period of time.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a certain time period.

Perfectly Elastic

Describes a situation where the quantity demanded or supplied of a product responds infinitely to even the smallest change in price.