The Razor Is an Example of a Product That Appeals

question 18

Multiple Choice

The razor is an example of a product that appeals to both men and women, but companies figured out that ________.

• A) the same product class cannot be used to attack different gender markets
• B) grooming equipment may be needed by men but certainly not by women
• C) there are different needs and wants for the same product category among different genders
• D) markets should not be segmented based on gender
• E) all products are clearly marketed for the primary consumption of both men and women

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Definitions:

Validity

The extent to which a test measures or predicts what it is supposed to.

G Factor

A concept in psychology that refers to the general intelligence factor believed to underlie all cognitive abilities.

Academic Aptitude Test

A standardized test designed to measure a student's potential to succeed in an academic setting.

College Students

Individuals enrolled in an institution of higher education, usually undertaking undergraduate or postgraduate studies.