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Advertisements with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using ________ segmentation.
Diverse Customer Needs
The variety and differences in preferences, requirements, and expectations among customers in a market.
Production Costs
Expenses associated with the manufacturing or production of goods, including materials, labor, and overhead costs.
Multiple Market Segments
The practice of targeting several distinct groups of potential customers, each with specific needs and characteristics, within a broader market.
Single Product
A business strategy focused on the development, production, and sale of one particular product, rather than diversifying into multiple lines.
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