________ Segmentation Focuses on Why People Buy What They Buy

question 78

Multiple Choice

________ segmentation focuses on why people buy what they buy.

• A) Benefits sought
• B) Usage rate
• C) Demographic
• D) Social class
• E) Occasion

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Definitions:

Social Progress

The advancement of society through improvements in education, healthcare, technology, and standard of living, among other factors.

Functional Strategy

A specific, detailed plan developed for departments such as marketing, finance, or production, focusing on achieving departmental goals aligned with the company’s overall strategy.

Business Strategy

A plan of action employed by businesses to achieve competitive advantage and meet their goals.

Implementing Strategy

The actions, steps, and practices involved in carrying out strategies to achieve organizational goals.