In the 1970s, Michelob Beer Changed Its Advertising Messages Frequently

question 74

Multiple Choice

In the 1970s, Michelob beer changed its advertising messages frequently and saw sales plummet. Slogans like "Weekends were made for Michelob," "Put a little weekend into your weekday," and "Special times deserve a special beer" had consumers checking their calendars to find the right time to drink a Michelob. Michelob was suffering from the positioning error of ________.

• A) underpositioning
• B) doubtful positioning
• C) overpositioning
• D) confused positioning
• E) repositioning

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Definitions:

Foreign Corporation

A corporation that is incorporated under the laws of a country different from the country where it conducts its operations.

Incorporated

A legal process used to form a corporate entity or company which is recognized as a legal person under the law.

Public Corporation

A company whose shares are publicly traded on a stock exchange, making its financial information available to investors, analysts, and the public.

Operated

Pertains to the condition or manner in which equipment, machinery, or systems are managed, manipulated, or controlled.