What Are the Questions a Marketing Manager Must Answer in Order

question 85

Essay

What are the questions a marketing manager must answer in order to create effective segmentation?

---

Definitions:

Behavioral Component

Refers to the actions or observable responses of a person associated with an attitude, belief, or knowledge.

Intention

A mental state that represents a commitment to carrying out an action or actions in the future.

Expressing

Involves the action of conveying thoughts, feelings, or information to others.

Predisposition

A natural inclination or tendency to behave in a particular way or to develop a certain condition.