Organizations Communicate One or More Sources of Value to Customers

question 8

Multiple Choice

Organizations communicate one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer. Execution of this approach is referred to as a firm's ________ strategy.

• A) segmentation
• B) positioning
• C) production
• D) sales
• E) distribution

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Definitions:

Discipline

A system of rules or methods aimed at training people or animals to obey and maintain control, often through punishment or correction.

Self-Conscious Emotions

Emotions that require self-awareness and reflection, such as guilt, shame, embarrassment, and pride.

Psychoanalytic Theory

A perspective introduced by Freud that development and behavior are stage-like and influenced by inner drives, memories, and conflicts of which an individual is unaware and cannot control.

Behaviorism

A theoretical approach that studies how observable behavior is controlled by the physical and social environment through conditioning.