Which of the Following Questions About Market Segmentation Relates to Creation

question 68

Multiple Choice

Which of the following questions about market segmentation relates to creation and execution of different marketing strategies to the different submarkets identified?

• A) Can the segment be reached in terms of physical product?
• B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
• C) Is the segment readily identifiable and can it be measured?
• D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
• E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

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Definitions:

Training

The process of enhancing the skills, knowledge, and competencies of employees through various educational methods and programs.

Compensating

Offering something, typically money, to make up for loss, suffering, or injury, or to balance out a perceived deficiency in a business transaction.

Evaluating

The process of making judgments about the value, performance, or quality of a product, service, or outcome.

Personal Selling Process

The series of steps salespeople follow when selling a product or service, including prospecting, approaching, presenting, handling objections, closing, and follow-up.