Estimating Total Demand Is a Function of Three Separate Purchase

question 61

Multiple Choice

Estimating total demand is a function of three separate purchase situations, which are ________ purchases.

• A) new, ideal, and impulse
• B) new, repeat, and replacement
• C) new, repeat, and impulse
• D) new, impulse, and replacement
• E) new, convenient, and impulse

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Definitions:

Motivation

The psychological processes that arouse and direct goal-oriented behavior.

Maslow's Hierarchy

is a psychological theory proposing that human needs are arranged in a hierarchy, from basic physiological needs to the need for self-actualization.

Valenced Reactions

Emotional responses that are categorized as either positive or negative in nature, influenced by personal experiences, attitudes, and perceptions.

Arousal

A physiological and psychological state of being awake, alert, and engaged.