Explain the Four Categories of Consumer Goods and Give an Example

question 67

Essay

Explain the four categories of consumer goods and give an example of each.

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Definitions:

Managers

Individuals responsible for controlling or administering all or part of a company or similar organization, overseeing and directing the work of others.

Job Enrichment

The process of making a job more rewarding, challenging, and interesting by adding more meaningful tasks to enhance employee satisfaction and performance.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Creativity

The ability to produce original and valuable ideas or solutions by thinking outside conventional boundaries or patterns.