In the Context of Product Characteristics, Companies Translate the Essential

question 63

Multiple Choice

In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the ________ product.

• A) augmented
• B) core
• C) deviated
• D) differentiated
• E) contrasting

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Definitions:

Reinforcement

In behavioral psychology, a procedure or consequence that strengthens behavior or increases the likelihood of its recurrence.

Punishment

A consequence applied with the intention of reducing the occurrence of a certain behavior.

Behavior Occurring

the manifestation or action of a specific behavior in a particular context or environment.

Classical Conditioning

A learning process in which a natural response becomes triggered by a previously neutral stimulus after being associated with a stimulus that naturally brings about that response.