An Individual Moves Through Stages Before Adopting a Product

question 72

Multiple Choice

An individual moves through stages before adopting a product. During the awareness stage, consumers ________.

• A) find they have a passion for the product
• B) receive additional information and be motivated to seek out added information for further evaluation
• C) know of the product, but have insufficient information to move forward through the adoption process
• D) purchase the product for the purpose of making a value decision
• E) purchase the product with the intent of becoming a dependable user

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Definitions:

Apparent Authority

A situation in contract law where a reasonable person would understand that an agent had authority to act, even if the agent did not have actual authority from the principal.

Ratification

Officially confirming and giving legal validity to an agreement or treaty through formal approval.

Elect Officers

The process of choosing individuals to hold positions of authority within an organization, typically through voting.

Major Division

A significant separation or segmentation within an organization, market, or field of study, typically characterized by distinct functions, products, or specialties.