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Growth Stage
A phase in the product life cycle characterized by rapid sales growth, more competitors, and increased marketing and production.
Brand Extension
Brand extension involves using an existing brand name on a new product category, levering brand equity to enter new markets or sectors.
Sugar-Free Drink
A beverage that does not contain sugar, often sweetened with artificial sweeteners or natural alternatives.
Product Line Extension
The addition of new products to an existing product line to attract new customers or to capitalize on existing brand loyalty within the market.
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