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What is NOT included in aggregate demand?
Poseur Brand
A brand that attempts to project a certain image or identity that is not genuinely supported by its products, services, or corporate values, often perceived as inauthentic by consumers.
Authenticity Deficit
Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.
Brand Storytelling
The technique of using compelling narratives to share the values, mission, and history of a brand, consequently building deeper connections with the audience.
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