The Symbian Operating System Came About from the Cobranding Effort

question 51

Multiple Choice

The Symbian operating system came about from the cobranding effort of Nokia, Ericsson, Sony, Panasonic, Siemens, and Samsung. They license Symbian to a number of wireless manufacturers including LG and Fujitsu. Which of the following types of cobranding relationships does this exemplify?

• A) partnering with a variety of third-party financial institutions
• B) bringing multiple companies together to form a new branded product
• C) retailers sharing the same retail location
• D) combining two of a company's own products
• E) merging with the industry leader

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Definitions:

Goodwill Impairment

A charge that occurs if the value of goodwill on a company's balance sheet exceeds the tested fair market value.

Gain on Sale

The profit realized from the sale of an asset when the selling price exceeds the asset's book value at the time of sale.

Consolidated Income Statement

A income statement that combines the financial performance of all subsidiaries with the parent company, eliminating intercompany transactions.

Income Tax Rate

The proportion of income that is taken from a person or business in the form of taxes.