A Key Advantage of a Brand Sponsor Is That Loyalty

question 79

True/False

A key advantage of a brand sponsor is that loyalty is transferred from the well-known sponsor brand to the less-known brand.

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Definitions:

Inherited

Genetically passed from parents to offspring, referring to traits, characteristics, diseases, or conditions.

Cultural Prevalence

The extent to which a particular cultural practice, belief, or value is widespread within a society or cultural group.

Perceived Risk

An individual's assessment of how likely they believe they are to be harmed by a hazard.

Alcoholic Beverages

Drinks containing ethanol, commonly known as alcohol, consumed for recreational and social purposes.