When Customers See the Logo of McDougal's Restaurant, They Think

question 8

Multiple Choice

When customers see the logo of McDougal's restaurant, they think of food served quickly in a clean, family-friendly environment. Which customer brand role does this exemplify?

• A) providing competitors with a benchmark against which to compete
• B) helping reassure the customer in the purchase decision
• C) conveying information about a product
• D) offering an effective and efficient methodology for categorizing products
• E) offering legal protection for the product through a trademark

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Definitions:

Aggression

Behavior aimed at causing harm or pain to others, whether physically or psychologically.

Financial Hardship

A situation where an individual or family struggles to meet their financial obligations due to lack of income, high expenses, or both.

Violence

Physical force exerted for the purpose of causing damage or injury to people or property.

Economically Disadvantaged

Referring to individuals or groups that have less economic resources and opportunities compared to the average, often leading to challenges in accessing basic needs and services.