Because Sony Has So Many Different Product Offerings in Various

question 2

Multiple Choice

Because Sony has so many different product offerings in various types of electronics, management has found that it is helpful to use brands to keep track of products in each type. Thus, it has different brand names for its televisions, DVD players, and portable music players. Which company brand role does this example illustrate?

• A) educating the customer about a product
• B) providing competitors with a benchmark against which to compete
• C) offering legal protection for a product through trademark
• D) helping reassure the customer in the purchase decision
• E) offering an effective and efficient methodology for categorizing products

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Definitions:

General Journal

An accounting ledger where all types of transactions are initially recorded before being transferred to specific accounts.

Subsidiary Ledger

A detailed ledger that contains account information relating to specific areas like accounts receivable or payable, supporting the general ledger.

General Ledger

The master set of accounts that aggregates all transactions recorded for a business.

Subsidiary Ledger

A detailed ledger that contains the supporting documents for a specific main account, such as accounts payable or receivable, to keep the general ledger uncluttered.